Monday, 26 November 2012

Sunday 10: What the fashion industry could do to make our lives easier!

So while I do love fashion, there are many things that really do annoy me sometimes, and it goes beyond the fact that it's all so expensive here in Australia! These are those things!

10) Stop bringing back things from the 80s. Everyone says they have such bad fashion memories from the 80s, such bad hair, bad acid wash denim, etc, etc, and this includes designers and fashion experts. So why are you bringing it back?! Leave the 80s in the 80s people.

9) Stop telling us we can't put things in the dryer. Jigs up, we've all put something in that wasn't supposed to go in and it was fine 9/10 times. 

8) Stop trying to make androgyny cool. It's not. It's never going to be, so move on. We live in an age where we as women need to be proud of our bodies, not try and make them look like they cold pass for either male or female. 

7) Nobody likes ironing. Nobody likes to iron, and we know there are plenty of fabrics out there that don't require ironing. We're also pretty sure you could develop all of the others to follow suit!

6)  Stop bringing in styles that are literally flattering on nobody, then telling us all we must have it. The prime example of this was "the sack dress" that was hot to trot in the mid-late 2000s. If you were flat chested it made you look more flat chested, if you had big ta-tas it made you look like you were wearing a circus tent, and in general, it gave nobody anywhere any shape without the addition of a waist belt, yet was constantly designed to be worn without the belt. Another similar look is high waisted "mum" jeans, that we are seeing coming in again this season. The number of people that these flatter is so tiny that I don't even know how they're turning a profit on it. There is a gorgeous would be supermodel lady that regularly goes to the same coffee shop as me and my friends, and she is built like Kate Moss and she can't even pull off those pants. 

5) Market appropriate collections to appropriate age groups. Mid-riff tops for 10 year olds are not cool! Mid-riff tops for 18 year olds (while tacky) are at least fairly age appropriate. Marketing the same clothes to women in between the ages of 40-60 as you would to those aged 65-85 is also not appropriate. It's insulting. 

4) Realise that humans come in all sizes and that includes their height. Be you male or female, you may or may not have encountered the problem of pants being too long or too short, or sleeves that don't quite reach and vice verser. The fashion industry needs to realise that people are just as varying in height as they are in general shape and size. The US has this fairly well covered with jeans available in many different cuts, sizes, and leg lengths. In Australia, the leg lengths are there but very generic. A short leg on me is too short, but regular is too long, and not just by a fraction, to the point that to take them up would lose the cut. It's not a big ask. This goes for shape wear as well.

3) See that big breasted women deserve pretty bras too, and not all of them are a size 14+. I have a few friends who are very well endowed in the boob department, and a common complaint they have is that the only bra's they can get are ugly nanna bras. For some, who are small in size but big in boob, they find simply finding any bra difficult. Big breasted women need bras more than any of us, so why do they struggle so much to find something that fits both their size, age group, and personality? There is a clear hole in the market so why hasn't someone outside the industry of party plans filled it yet? 

2) Design collections intended for the high street with the average size woman in mind. So many collections in department stores and alike really do not cater for the average size woman. Be it the cuts, fabric, or even just the size availability, I am seeing less and less of it in this age where we are supposedly glorifying the "real woman." I wanted to buy a Cue dress from Myer here and I needed a 14 but they only stock sizes 6-12, even though Cue make them up to a 16. Why? When the average Australian woman IS a size 14, do they not provide for her? On top of all of thise you find things that are available in bigger sizes that have no business being available in that size because either a) they are the things from number 9 and flatter nobody, or b) nobody in their right mind who was that size would wear it anyway. Enough is enough. 

1) Introduce uniformed sizing. I find it interesting that in some stores I'm a size 10, and in others I'm a 16. Some places I'm an XS, and others an XL. Why is there not a uniformed size for women? Men are lucky, its all inches/centimetres, an 87 is an 87 no matter where you go, and it almost seems like even the shirt sizes of S,M,L are all the same across the board too, but not for us ladies. As a mother who lugs a double pram wherever I go, I often don't get time to try anything on, or I can't fit my pram in the change room to do it anyway. If I could go into a store, and buy a skirt in the right cut for me, just by looking at the tag and knowing it would be the right size, my life would be SO much easier.

Some of them are trivial but annoy me to the ends of the earth, others are a real issue, but I wish someone would address them all anyway!


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